Updated on July 1, 2021
Marketing With Profit League
This is an article on digital marketing and the Facebook Ads platform written by The Profit League. My first blog on this topic was titled: How to Use Digital Marketing for Facebook Ads? In it, I explained the basics of digital marketing and how using it could help you drive traffic to your website. Then I explained why digital marketing works so well for online advertising. Then I explained how you could create a digital banner ad for free using AdWords and Facebook Ads. Finally, I explained why digital marketing is the future of advertising.
In this article, I’m going to expand on the topic a bit. If you are new to the world of digital marketing, I encourage you to take advantage of all that has been said in this article. You might also want to take a few moments to check out the companion piece: Digital Marketing 101. That one should get you well on your way to digital marketing success. First, though let’s talk about what digital marketing is.
“Digital Marketing” is a new marketing tactic that involves creating simple yet effective banners or other digital ads that you can post to Facebook. The ads look like real banner ads you see on the right-hand side of Facebook pages. They appear in the “sponsored stories” section and are only visible to friends with the people in that section. If you click on the digital ad, you will be taken to a website to peruse whatever they want to read.
In order to engage in digital marketing, you need to have a Facebook account. That’s it! Once you have an account, go ahead, and start setting up some basic digital marketing pages. You don’t need much – just a simple profile page with a few pictures and a bit of text about you and your business. The idea is to use these pages to direct people to the kind of ads that will be most effective – those that are most relevant to the content on your site.
It’s also important to take note that there are different digital marketing schemes you can use. Some involve using Facebook’s “Like” feature, which encourages people to click on Facebook ads and share them with their friends. Other methods include posting short video ads to video-sharing sites, or using email campaigns (which is quite a bit less expensive than television or radio ad campaigns.) The most important thing is to know which methods work best for you.
What kind of digital marketing are you going to use? There are a lot of simple things you can do, like banner exchanges. Here, you exchange banners on Facebook with other companies, and you both share traffic and revenue. You can also join groups where digital ads can be posted and shared. These kinds of groups have lots of subscribers, and it’s a good place to spread your digital campaign. You could also choose to run classified ads, which are usually cheaper than banner exchanges or video ads.
However, if you really want to get visitors to your website, there’s one more thing that you can do. The old classic – pay per click – works very well when it comes to marketing your site. You only pay when someone clicks on an advertisement, so you don’t have to worry about any impressions being unqualified – or people not knowing you exist at all! It’s a great way to make sure that potential customers actually see your site, even if they don’t have time to go through your whole website. Make sure to use high quality graphics and up-to-date ads, though, and be careful that you’re not spending more on the campaign than you need to.
Marketing can boost your website’s ranking in the search engines and help you drive highly targeted visitors to your site. Using high-quality images, videos, and text ads, digital marketing can help you improve conversion rates and increase your online revenue. So the next time you think about creating your first website – or your 10th or even 100th, think about marketing with digital means! You’ll never regret it.